There is merit in publishing your own content, whether you aspire to promote your own brand or your business’s. Here are 5 reasons why you should be starting a blog today.
1. Helps you get more site traffic by achieving ‘freshness’
Regular and quality content helps your website to rank higher in search engine results. Higher rankings mean more traffic and more influence for your audience. More content also means more opportunity to be seen by viewers through up-to-date posts that can intrigue your readers.
2. Helps to display brand personality and build authority
Sharing your own content helps you to share your point of view and show how well informed you are. It shows your readers who you are and what value you have to offer. It helps to improve your brand’s credibility and likability.
3. Encourages engagement and discussion with readers
Blogging helps you to share your concerns and interests as well as to get feedback and garner discussions with others who may agree or disagree with your point of view. This discussion can help to improve your delivery to your readers both for business and personal purposes.
4. Generates leads & Grows your networks
Sharing good quality content supports your social media efforts and can make you an influencer. It helps to promote your own content and not only curate content from other sources that create backlinks to their content. You can leverage your social media and blogging following to generate leads and grow your networks.
5. Helps you share timeless knowledge
Creating and maintaining a blog helps your brand to stand out and make a difference. You can share knowledge on posts that will live on forever.
There is no doubt that starting a blog helps to market and publicize your brand in a way that brings out your personality and appeals to your audience. It also integrates well with and supports your initiatives through other communication channels.
Thank you for reading. I’d love to hear your comments below.