What is Snackable Content?
Snackable or bite-sized content refers to content that can be easily digested by your audience. It is content that is eye-catching, precise and easy to follow—content that exemplifies your marketing message.
Why you need to publish Snackable Content
1. It is easy to consume.
Marketers grab the attention of their audience with messages that can be easily retained. It also helps your audience to consume more.
2. It is mobile friendly.
It is great for mobile audiences. There is a constant increase in our use of mobile devices that craves sumptuous, engaging, relevant and useful content. As a result, it is important that our content hub is responsive and can easily find a sweet spot for sharing content that can adequately entice both pc and mobile audiences.
3. It is sharable.
Every marketer aspires to publish sharable content simply because the more persons that see and engages with your content, the more opportunity you have to influence
them. Optimized, snackable content is easily shareable because it is attractive and it satisfies.
4. It can be in many different forms.
It can be text, images, videos, infographics, gifs, audio or a combination of different media. It can also be published on multiple platforms such as Twitter, Facebook, Tumblr, Pinterest, through blogs or even through your website etc. The strategy is to choose the platform that will best exhibit your message your audience.
In this era of information overload and clutter, snackable content plays a pivotal role in the consumption of your content by your audience. Therefore, it is wise to tactfully include snackable content into your content marketing strategy to help you achieve your goals.
Thank you for reading. I’d love to hear your comments below.