SEO & SEM Debunked
Though the terms SEO and SEM are used interchangeably, they are different. Search Engine Optimization focuses on organic search efforts, whereas Search Engine Marketing focuses on paid search efforts.
The effectiveness of these marketing strategies determines how well you drive traffic to your website through a search engine (e.g. Google, Yahoo, Bing, etc.). The higher your website is ranked the greater the chances of it being clicked on.
The rank of your website is primarily dependent on the quality of the content as well as its relevance to the searcher depicted by their chosen keyword or search terms for both SEO and SEM. Other factors such as cost, ad formats etc. also contribute toward rankings.
SEO tactics are considered to be more long-term and may show no immediate effect, but once a particular landing page is effectively optimized
you will reap ongoing results.
SEM, on the other hand, can show that immediate effect because it is paid for; notwithstanding the fact that the quality of the content contributes toward its position on the search engine results page (SERP). Therefore, it is safe to say that SEM efforts need SEO tactics to be entirely effective.
Both SEO and SEM can add to your overall search engine efforts depending on your objective and how it aligns with your target audience or searchers. Learning searcher behaviors can play a pivotal role in your success with search marketing, for example, someone who is doing research will more likely choose organic search results, whereas, someone looking to buy a wallet may be more interested in an ad result.
As a result, it is wise to ensure that your efforts are in sync with your objective to ensure that you influence your visitors to your favor.
Thank you for reading. I’d love to hear your comments below.