Who is a graphic designer
Dictionary.com says a graphic designer is one who uses the art of visual communication that combines images, words, and ideas to convey information to an audience.
The pressure for designers
With the growth of a DIY (do it yourself) culture as well as tools and platforms like; Snapchat, Instagram, Pablo, Canva and much more with their built-in editing features and filters, the bar for high-quality visuals continue to be a digital marketing trend.
The main advantage of good visuals
Research has shown that not only does visual posts increase persons’ willingness to engage with content but it also helps the audience to remember the content.
A suggestion for optimizing your use of visuals
The trick is to use the best tools or filter that will best illustrate your message for the intended audience, optimized for the platform it is to be used for and in accordance with your goals.
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